AddHawx Arabia developed a tailored social media strategy to effectively engage Windsor University's primary audience—students and alumni. Our team of social media specialists collaborated to design a comprehensive content plan across various platforms, aiming to maximize reach, enhance engagement, and strengthen the university’s online presence.
As universities strive to attract an increasingly diverse and global student body, effective branding and marketing have become essential. Institutions must differentiate themselves in a highly competitive landscape to boost enrollment, strengthen fundraising efforts, and enhance overall visibility. Windsor University, a respected institution in the Caribbean, boasts a rich heritage and a strong alumni network. However, like many reputable universities, it lacked a cohesive online presence where alumni could connect, engage, and share their experiences.
Style Concepts
The concept behind the social mood boarding was to establish a strategic and engaging content plan that would resonate with Windsor University’s audience. Our team at AddHawx Arabia collaborated to craft a comprehensive social media mood strategy, which included planning the initial posts for the first few months. This approach was designed to tactfully monitor engagement and measure audience response across the official social channels we would develop for the university.
AddHawx Arabia implemented a step-by-step social engagement strategy, beginning with the creation of official social media accounts. This was followed by consistent, high-quality content posting and targeted social advertising to grow the follower base. The content strategy was carefully designed to reflect the vibrant and youthful spirit of the university community, while aligning with Windsor University’s established standards of excellence.
Project Information
Client:
Windsor University School of Medicine
Location:
St. Kitts, West Indies
Oakbrook. IL 60523 United States
Date:
February 14, 2025
Website:
www.windsor.edu
